For creators and growing brands

Your DMs, comments, and site chat. One inbox.

Stop jumping between Instagram, WhatsApp, and your website widget. Support Buddy unifies every conversation in one workspace, with AI that drafts, deflects, and hands off when a human should take over.

Set up your channels in minutes.

Support Buddy operator at her laptop, laughing mid-conversation.

3 channels. One inbox.

Instagram, WhatsApp, and website chat, live today.

A chat widget that captures leads.

Drop the widget on your site or link in bio. AI handles FAQs and routing. Real questions land with your team, with full context.

See the widget

A social inbox that keeps up.

Instagram DMs and WhatsApp messages in one queue. Reply once. Track everything. Hand off to a Teammate or open a Ticket without losing the thread.

See the inbox

Automations that match how fans buy.

Comment on a post? Story reply with a keyword? New WhatsApp message? Chain links, forms, Tickets, and handoffs until the job is done.

See automations

One workspace. Real structure.

See every conversation in one place.

The shared inbox, Tickets, context panel, and handoff system, built for teams who live in the DMs, not five browser tabs.

Shared inbox

Every channel, one composer

Queue

Collab DM

Assigned 2m ago

Order on WhatsApp

Assigned 2m ago

Instagram comment

Assigned 2m ago

Pricing page chat

Assigned 2m ago

Instagram
WhatsApp
Can I get Instagram DMs and WhatsApp in the same inbox?
Yes. Instagram, WhatsApp, and your website chat all land in the same workspace.
AI draft ready. Confidence high. Handoff available.
Reply once. Track everything. Hand off without losing context.

Contact

Alex from Greenhouse North

Last seen on Instagram, WhatsApp, and website chat.

Ticket

Order follow-up linked to 3 Conversations.

Notes

VIP customer. Route refunds to Kim.

How it works

Three steps. Maybe twenty minutes.

Connect the channels you already use, train the AI on your sources, then build automations that match how your brand actually sells.

Start free trial
1

Connect your channels.

Add Instagram, WhatsApp, and your website chat widget from settings. Most setups finish in under three minutes.

2

Train the AI on your sources.

Point Support Buddy at your help docs and FAQs. The AI starts drafting, deflecting, and answering on day one.

3

Build automations that fit how you work.

Compose channel-native triggers and chained actions. Send a link. Send a form. Open a Ticket. Hand off to a Teammate.

Three channels live. One workflow.

Channel identity stays visible. Workflow stays consistent.

Every Contact lands in the same Conversation list, with the same composer, templates, Tickets, and automation surface. Instagram, WhatsApp, and website chat keep their own identity, without three separate tools.

See features
Instagram
WhatsApp
Website chat
MessengerSoon
AI plus human handoff

AI does the work. You stay accountable.

Most AI tools give you a black box. Support Buddy shows the AI draft, the confidence score, and the moment it hands off to a Teammate, whether the message came from a DM, a comment, or your site chat.

  • AI drafts replies your Teammates can edit before sending.
  • Auto-replies that escalate cleanly when confidence drops.
  • A clear AI and Teammate badge on every Conversation.
AI with audit

Draft, confidence, handoff

AI draftConfidence 86%

I can help with that. Your customer can update their shipping address from the order link, and if the order is already packed we can hand this to a Teammate.

Source: FAQ / shipping-address
Source: Order policy / 12 June

Handoff

Teammate needed

Confidence dropped after the customer mentioned a custom collab rate.

Audit trail

  • 12:03 AI draft generated
  • 12:04 Confidence threshold checked
  • 12:04 Kim took over
Composable automations

Vertical steps, live preview

1

Trigger: Instagram comment on a post

2

Condition: Comment includes pricing keyword

3

Action: Send a link

4

Action: Send a form

5

Action: Open a Ticket

6

Action: Hand off to a Teammate

Instagram preview

Customer comment

Do you ship internationally?

Automated reply

Yes. We reply on Instagram, WhatsApp, and website chat from one workspace.

Next step: create Ticket if the Contact submits the form.
Composable automations

Channel-native triggers. Chained actions. No spaghetti.

Most automation tools force you to think in flowcharts. Support Buddy uses a vertical step list with a live preview of the channel you are targeting.

Trigger examples

New Instagram comment on a post. Instagram story reply with a keyword. WhatsApp message from a new Contact. Website chat opened on a pricing page.

Action examples

Send a link. Send a form. Open a Ticket. Tag the Contact. Hand off to a Teammate.

Teams already switching

Built for people who live in the DMs.

Creators, shop owners, and small teams use Support Buddy to reply faster, automate the repetitive stuff, and stay human when it counts.

Founder portrait smiling in a studio

"We stopped treating Instagram DMs and website chat like two separate jobs. One inbox, obvious handoff. That's what sold us."

Amina Yusuf

Founder, Northstar Home

Operations lead portrait leaning forward

"Comment automations and WhatsApp follow-ups in one builder. It reads like our actual playbook, not a flowchart maze."

Tobi Afolayan

Operations, Fieldlane

Creator portrait in warm daylight

"The AI handles the easy DMs fast. What I trust is how clear it is when a human takes over. Nothing gets hidden."

Maya Clarke

Creator, Loop & Ledger

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What you get out of the box

Comparison, in plain English.

Buyers compare tools anyway. Better to show the contrast directly.

Other tools
Support Buddy logoSupport Buddy
Tab-hopping across IG, WhatsApp, and your site widget
One inbox for Instagram, WhatsApp, and website chat
Black-box AI replies
AI draft plus human handoff with full audit
Per-channel automation tools
Composable, channel-native automations
Per-seat pricing that punishes team growth
Plans that scale on contacts and AI volume, not seats alone
Ready when you are

Stop losing leads in the DMs.

One inbox. AI that helps. Automations that compose. Set it up before lunch.