We build the support workspace we wished we had.
Support Buddy is one workspace for every conversation and every automation across Instagram, WhatsApp, and your website chat. We started building it because creators and small teams were doing the same work in three tabs, and losing leads in the process.
Set up your channels in minutes.
Started by people who were on the other end of the inbox.
“We wanted one Workspace where one Conversation belongs to one Contact, no matter the channel.”
Support Buddy began in 2026 when Kunle spent a week shadowing a four-person team handling messages across Instagram DMs, WhatsApp, and a website chat widget. They were fast. They were kind. And they were doing the same work three times, in three tools, with no shared context.
We wanted AI that helps without taking over. And we wanted Automations that compose instead of stacking brittle rules. Nothing on the market did all three. So we started building.
Make a day of support feel like a day of real work, not tool juggling.
Our mission is to give support teams one workspace for every conversation, every automation, and every handoff. We measure ourselves on whether a Teammate can do their job with fewer tabs open, fewer tools in the stack, and more time for the messages that actually need a human.
What we think is true about customer support.
Channels should never shape your workflow.
Instagram, WhatsApp, and website chat are surfaces. The Conversation is the real thing. A Teammate should reply in one place, with one composer, and have the same Tickets, templates, and internal notes no matter where the message arrived.
AI should draft, deflect, and hand off. Not pretend to be a person.
We show the AI draft, the AI confidence, and the moment it hands off to a Teammate. Every automated reply is auditable.
Automations should compose, not explode.
An Automation is a trigger plus chained actions with a live preview of the channel you are targeting. You should be able to read it top to bottom and know what it does.
Pricing should not punish a team for growing.
We price on Contacts, channels, and AI volume across Basic, Pro, and Business. Add a Teammate when you need one.
How we build.
Write the docs before the feature.
If we cannot explain a feature in plain English, it is not ready.
Ship the boring path first.
Setup should finish in minutes, not an onboarding call. Reliability beats novelty.
Name things honestly.
Workspace, Contact, Conversation, Ticket, Automation, Teammate, AI. No synonym swaps.
Humans stay accountable.
AI can draft. AI can deflect. AI cannot take the blame. A Teammate can override any Conversation in one click.
Small team. Clear roles. Real accountability.
We are a small team shipping weekly. Every person here has done customer support, ops, or both.
Kunle
Founder and product
Ada
Design and brand
Moses
Operations and support
Try Support Buddy on your channels.
Connect Instagram, WhatsApp, or your website chat. Basic, Pro, and Business are live. Start on Basic and upgrade when your inbox gets serious.