Features

Run support like a modern brand.

Instagram, WhatsApp, and website chat in one inbox. AI that drafts, deflects, and hands off cleanly. Composable automations built for how customers actually behave in your DMs, comments, and on your site.

Support operator portrait with strong directional lighting
Founder portrait with warm shadow

Why this page exists

Built for creators and brands who live in the DMs, not five tabs and a prayer.

Website chat
WhatsApp
Instagram
Shared inbox

Every channel, one composer.

Instagram, WhatsApp, and website chat land in the same Conversation list, with the same composer, templates, Tickets, and internal notes. Messenger is coming soon.

  • Three-zone layout: Conversation list, thread, and Contact plus Ticket context.
  • Channel-aware composer with templates, attachments, and format hints.
  • Internal notes that stay invisible to Contacts.
  • Saved views, filters, bulk actions, snooze, and merge built for loud queues.
Shared inbox

Every channel, one composer

Queue

Collab DM

Assigned 2m ago

Order on WhatsApp

Assigned 2m ago

Instagram comment

Assigned 2m ago

Pricing page chat

Assigned 2m ago

Instagram
WhatsApp
Can I get Instagram DMs and WhatsApp in the same inbox?
Yes. Instagram, WhatsApp, and your website chat all land in the same workspace.
AI draft ready. Confidence high. Handoff available.
Reply once. Track everything. Hand off without losing context.

Contact

Alex from Greenhouse North

Last seen on Instagram, WhatsApp, and website chat.

Ticket

Order follow-up linked to 3 Conversations.

Notes

VIP customer. Route refunds to Kim.

AI with audit

AI does the work. You stay accountable.

Most AI for support tools give you a black box. Support Buddy shows the AI draft, the AI confidence, and the moment it hands off. Every automated reply is auditable.

  • AI drafts your Teammates can edit before sending.
  • Auto-replies that escalate when confidence drops.
  • Clear AI and Teammate badge on every Conversation and reply.
  • One-click takeover from any Teammate, on any channel.
AI with audit

Draft, confidence, handoff

AI draftConfidence 86%

I can help with that. Your customer can update their shipping address from the order link, and if the order is already packed we can hand this to a Teammate.

Source: FAQ / shipping-address
Source: Order policy / 12 June

Handoff

Teammate needed

Confidence dropped after the customer mentioned a custom collab rate.

Audit trail

  • 12:03 AI draft generated
  • 12:04 Confidence threshold checked
  • 12:04 Kim took over
Composable automations

Channel-native triggers. Chained actions. No spaghetti.

Automations live in a vertical step list with a live preview of the channel you are targeting. Compose a trigger, add conditions, chain actions, hand off when the work needs a human.

  • Instagram comments, Instagram story replies, WhatsApp messages, and website chat opens can all start an Automation. Messenger triggers are coming soon.
  • Send a link, send a form, send a templated reply, tag the Contact, open a Ticket, or hand off to a Teammate.
  • Wait, branch, or stop without turning the builder into a maze.
Composable automations

Vertical steps, live preview

1

Trigger: Instagram comment on a post

2

Condition: Comment includes pricing keyword

3

Action: Send a link

4

Action: Send a form

5

Action: Open a Ticket

6

Action: Hand off to a Teammate

Instagram preview

Customer comment

Do you ship internationally?

Automated reply

Yes. We reply on Instagram, WhatsApp, and website chat from one workspace.

Next step: create Ticket if the Contact submits the form.
Website chat widget

An AI widget you can actually trust on your homepage.

Drop the widget on your site. AI handles common questions on day one. When confidence drops, the Conversation routes to a Teammate cleanly, with full context.

  • AI sources from URLs, files, and FAQs.
  • Live preview pane next to every setting.
  • Office hours, away states, and prechat form for real-world coverage.
  • Conversation transcripts saved on every Contact.
Website chat widget

An AI widget you can trust

Settings

Office hours
Greeting
FAQ sources
Fallback handoff
Support Buddy logo

Support Buddy

AI handles the easy stuff. You handle the rest.
Can I connect Instagram and WhatsApp too?
Yes. Connect Instagram, WhatsApp, and website chat in one workspace.
Contacts, not just tickets

A Contact record that earns its keep.

Every Conversation, Ticket, internal note, and Automation event lands on the Contact timeline. Edit attributes, segment Contacts, merge duplicates, and import from CSV.

  • Unified timeline of Conversations, Tickets, notes, and Automation events.
  • Custom attributes per Contact.
  • Segments built from real attributes, not vague tags.
  • Merge and import flows that respect history.
Customer context

A Contact record that earns its keep

Amina Yusuf

Customer since March. Active on Instagram and website chat.

Segment: Priority renewals
Custom attribute: Plan interest = Business
1

Conversation: Instagram collab DM

2

Ticket: Wholesale inquiry opened

3

Internal note: Wants WhatsApp routing demo

4

Automation event: Follow-up form sent

Reliability and security

Built like infrastructure, not a side project.

Support Buddy is the inbox your team will live in. Reliability matters. Security matters. We design for both from day one.

  • Public status page tracking each channel and core service.
  • Audit log of admin and security-relevant actions.
  • Role-based access for Owner, Admin, Manager, Teammate, and Viewer.
  • Data export and channel disconnection without lock-in.
Reliability and security

Built like infrastructure

Status

Website chatOperational
WhatsAppOperational
InstagramOperational
MessengerComing soon

Audit log

Security-sensitive actions stay visible and attributable.

Roles: Owner, Admin, Manager, Teammate, Viewer
Data export and channel disconnection without lock-in.
Try it on your channels

Try the workspace your team will actually live in.

Connect Instagram, WhatsApp, or your website chat. Train the AI. Build one Automation. Decide in 30 minutes.