Features

One inbox for every customer conversation.

Bring your connected channels together, automate routine questions and follow-up, and give your team the full context when a person needs to step in.

Founder portrait leaning against a wall
Team candid portrait with soft smile
Shared inbox

Manage connected channels from one Conversation list

Website chat, WhatsApp, and Instagram share the same composer, templates, assignments, and internal notes. Channel identity stays visible, but your team keeps one process.

  • Three-zone layout: Conversation list, message history, and Contact context.
  • Channel-aware composer with templates, attachments, and format hints.
  • Internal notes that stay invisible to Contacts.
  • Saved views, filters, bulk actions, snooze, and merge for busy inboxes.
Support Buddy shared inbox with Conversation list, message history, and Contact panel
AI replies with oversight

Let AI handle routine questions without hiding the handoff

Support Buddy records when AI replied, when confidence changed, and when a Teammate took over. Your team can review every automated response.

  • AI auto-replies from your FAQs and sources on connected channels and in automations.
  • Clean handoff when confidence drops or the customer asks for a person.
  • Clear AI and Teammate badge on every Conversation and reply.
  • One-click takeover from any Teammate, on any channel.
Support Buddy AI Assistant knowledge base with website sources and file uploads
Clear automation steps

Build the customer path from trigger to handoff

Each Automation uses a vertical step list with a preview of the customer experience. Add a trigger, conditions, actions, and a handoff when a person should continue the work.

  • Comments, story replies, new messages, and chat opens on your connected channels can all start an Automation. Messenger triggers are coming soon.
  • Send a link, send a form, send a templated reply, tag the Contact, assign the Conversation, or hand off to a Teammate.
  • Wait, branch, or stop without turning the builder into a maze.
Support Buddy automation builder with vertical steps and channel preview
Website chat widget

Answer website questions with the same inbox and sources

Drop the widget on your site. AI handles common questions on day one. When confidence drops, the Conversation routes to a Teammate cleanly, with full context.

  • AI sources from URLs, files, and FAQs.
  • Live preview pane next to every setting.
  • Office hours, away states, and prechat form for real-world coverage.
  • Conversation transcripts saved on every Contact.
Support Buddy website chat widget settings and live preview
Lead capture in DMs

Build a contact list you can reach beyond Instagram

Offer a useful resource in DMs, ask for an email address, validate the reply, and tag the Contact for future follow-up.

  • Deliver a lead magnet inside the DM conversation.
  • Ask for and validate an email address before continuing.
  • Tag Contacts by offer, campaign, or level of interest.
  • Export contact information for approved follow-up outside Instagram.
List growth

Freebie to email to tag

Instagram DM

You

Reply GUIDE and I will send the launch checklist.

Contact

GUIDE

You

Love it. Drop your best email and I will send the file.

Contact

maya@studio-north.co

Validation

Valid email

Format checked before the next step runs.

Auto-tag

Segment: Launch checklist · Source: Instagram DM

Your list stays yours when reach dips.
AI replies for Instagram DMs

Answer common questions and route the rest to your team

Support Buddy uses your approved sources to respond to routine Instagram questions. Your team can see the response history and take over when the conversation needs judgment.

  • Use your FAQs, documents, and website pages as answer sources.
  • See confidence and source information alongside the Conversation.
  • Route low-confidence replies to a Teammate.
  • Continue the same DM conversation without asking the customer to start again.
Instagram DMs

AI drafts. Humans finish.

Instagram DM
AI draft

Incoming question

Do you offer refunds on annual plans?

Draft from your sources

Yes. Annual plans include a 14-day refund window. I can connect you with billing if you need help.

Confidence: High · Sources: Billing FAQ, policy doc

Needs a human

Can you waive the fee for my account? I have been a customer for years.

Thread flagged for Teammate · Context and sources attached
One-click takeover · Full audit trail on every reply
Contacts, not just messages

A Contact record that earns its keep.

Every Conversation, internal note, and Automation event lands on the Contact timeline. Edit attributes, segment Contacts, merge duplicates, and import from CSV.

  • Unified timeline of Conversations, notes, and Automation events.
  • Custom attributes per Contact.
  • Segments built from real attributes, not vague tags.
  • Merge and import flows that respect history.
Customer context

A Contact record that earns its keep

Amina Yusuf

Customer since March. Active on two connected channels.

Segment: Priority renewals
Custom attribute: Plan interest = Business
1

Conversation: Collab DM

2

Conversation assigned: Wholesale inquiry

3

Internal note: Wants routing demo

4

Automation event: Follow-up form sent

Try it on your channels

Start with one workflow your team repeats every day.

Connect a channel, add your approved sources, and test the customer path before you publish.