Features

Live in the DMs. Not five tabs and a prayer.

One inbox for Instagram, WhatsApp, and site chat. AI for the repeat questions. Automations for comments, DMs, and handoffs when a human should take over.

Founder portrait leaning against a wall
Team candid portrait with soft smile
Shared inbox

Every channel, one composer.

Every channel you connect lands in the same Conversation list, with the same composer, templates, Tickets, and internal notes. Instagram, WhatsApp, and website chat are live today. Messenger is coming soon.

  • Three-zone layout: Conversation list, thread, and Contact plus Ticket context.
  • Channel-aware composer with templates, attachments, and format hints.
  • Internal notes that stay invisible to Contacts.
  • Saved views, filters, bulk actions, snooze, and merge built for loud queues.
Support Buddy shared inbox with conversation list, thread, and contact panel
AI auto-reply with audit

AI handles the repeat questions. You stay accountable.

Most AI for support tools give you a black box. Support Buddy shows when the AI replied, when confidence dropped, and the moment a Teammate took over. Every automated reply is auditable.

  • AI auto-replies from your FAQs and sources on connected channels and in automations.
  • Clean handoff when confidence drops or the customer asks for a person.
  • Clear AI and Teammate badge on every Conversation and reply.
  • One-click takeover from any Teammate, on any channel.
Support Buddy AI Assistant knowledge base with website sources and file uploads
Composable automations

Channel-native triggers. Chained actions. No spaghetti.

Automations live in a vertical step list with a live preview of the channel you are targeting. Compose a trigger, add conditions, chain actions, hand off when the work needs a human.

  • Comments, story replies, new messages, and chat opens on your connected channels can all start an Automation. Messenger triggers are coming soon.
  • Send a link, send a form, send a templated reply, tag the Contact, open a Ticket, or hand off to a Teammate.
  • Wait, branch, or stop without turning the builder into a maze.
Support Buddy automation builder with vertical steps and channel preview
Grow your email list

Move Instagram followers onto a list you own

Offer a freebie in DMs, ask for an email, validate the reply, and tag the contact automatically. Your audience stays reachable even when the algorithm gets moody.

  • Start with a freebie or lead magnet offer right inside the DM thread.
  • Collect and validate email replies before the next Automation step runs.
  • Auto-tag Contacts into segments you can export or reach outside Instagram.
  • Keep followers on a list you control when reach drops or the channel shifts.
List growth

Freebie to email to tag

Instagram DM

You

Reply GUIDE and I will send the launch checklist.

Contact

GUIDE

You

Love it. Drop your best email and I will send the file.

Contact

maya@studio-north.co

Validation

Valid email

Format checked before the next step runs.

Auto-tag

Segment: Launch checklist · Source: Instagram DM

Your list stays yours when reach dips.
Recognize questions in DM with AI

Let AI answer the easy DMs first

Support Buddy spots common questions in Instagram DMs, drafts a channel-native reply from your sources, and leaves the thread ready for a teammate when the answer needs a human.

  • Detect recurring questions in Instagram DMs without manual triage rules.
  • Draft replies from your FAQs, docs, and trained sources in a native tone.
  • Surface confidence and sources so Teammates know when to trust the draft.
  • Hand off cleanly when the thread needs judgment, empathy, or an exception.
Instagram DMs

AI drafts. Humans finish.

Instagram DM
AI draft

Incoming question

Do you offer refunds on annual plans?

Draft from your sources

Yes. Annual plans include a 14-day refund window. I can connect you with billing if you need help.

Confidence: High · Sources: Billing FAQ, policy doc

Needs a human

Can you waive the fee for my account? I have been a customer for years.

Thread flagged for Teammate · Context and sources attached
One-click takeover · Full audit trail on every reply
Website chat widget

An AI widget you can actually trust on your homepage.

Drop the widget on your site. AI handles common questions on day one. When confidence drops, the Conversation routes to a Teammate cleanly, with full context.

  • AI sources from URLs, files, and FAQs.
  • Live preview pane next to every setting.
  • Office hours, away states, and prechat form for real-world coverage.
  • Conversation transcripts saved on every Contact.
Support Buddy website chat widget settings and live preview
Contacts, not just tickets

A Contact record that earns its keep.

Every Conversation, Ticket, internal note, and Automation event lands on the Contact timeline. Edit attributes, segment Contacts, merge duplicates, and import from CSV.

  • Unified timeline of Conversations, Tickets, notes, and Automation events.
  • Custom attributes per Contact.
  • Segments built from real attributes, not vague tags.
  • Merge and import flows that respect history.
Customer context

A Contact record that earns its keep

Amina Yusuf

Customer since March. Active on two connected channels.

Segment: Priority renewals
Custom attribute: Plan interest = Business
1

Conversation: Collab DM

2

Ticket: Wholesale inquiry opened

3

Internal note: Wants routing demo

4

Automation event: Follow-up form sent

Try it on your channels

Try the workspace your team will actually live in.

Connect your channels. Train the AI. Build one Automation. Decide in 30 minutes.